1. Get started
Instead of having a completely finished product and considering every possible scenario for months, launch as soon as possible. The sooner your product becomes available to potential customers, the sooner you can assess its true potential and engage with customers.
2. Efficiency and optimization can wait
In the post-launch period, attracting customers and adapting the product to the market is very demanding – and a lot can happen. It can therefore be beneficial not to focus on optimizing supplier and reseller agreements or streamlining processes. Instead, focus on the product, the market and the customers.
3. Follow up with customers
Customers hold a wealth of valuable knowledge that is well worth investing in gaining access to. Depending on the number of customers and the product, customer follow-up can be approached in different ways, for example by collecting Net Promoter Scores via automated emails or by contacting each customer by phone.
4. Test, test and test
Once you’ve launched and the biggest challenges and adjustments are over, it can create great value to start testing and experimenting wherever it makes sense, be it with everything from customer acquisition, to daily processes, to following up on customer experiences.
5. Put the right team in place
Working in a startup is often time-consuming and requires great flexibility in terms of tasks and adapting to the market. It’s therefore crucial to have the right people on board from the start who are willing to do what it takes to succeed. In addition, having the right people on the team can be crucial in attracting investors.
Nordic Growth Hackers
Serial entrepreneur, founder & CEO of SimpleSite, Morten Elk, is the man behind the Nordic Growth Hackers events. The purpose of Nordic Growth Hackers is to offer founders, CEOs, CMOs and other enthusiasts a forum where they can share experiences with different growth hacking techniques. The events have a special focus on online marketing and concepts such as customer acquisition cost (CAC) and customer lifetime value (LTV).
