At Kemp & Kjær, we help companies make complex solutions understandable and relevant to the media, customers, business partners, and decision-makers.
We understand both the technology and the reality surrounding it
Effective PR in the transportation and logistics sector requires more than just knowledge of the media.
We take the time to understand how your solution works in practice: how data flows between vehicles and systems, how a digital platform organizes deliveries, or how an IoT solution provides an overview of a fleet or supply chain.
We also analyze the market in which you operate:
- Who influences your opportunities for growth?
- What regulations and policy decisions shape the industry?
- What problems do customers encounter in their day-to-day operations?
- How can your expertise contribute to a current debate?
This enables us to find stories that go beyond the product and showcase the value you create.
From Complex Operations to a Clear Story
A new platform, connection, or transportation solution becomes interesting when the user can see what it changes.
For example, we’ve created stories for clients about:
- more efficient and resilient supply chains
- Green transition and new forms of mobility
- IoT, Data, and Connectivity in Transportation and Logistics
- better utilization of vehicles and capacity
- Digitization of freight, parking, and mobility
- cybersecurity and data security in critical infrastructure
We help you capitalize on current regulations, changing market conditions, and political decisions to become part of the news cycle. A company’s own data, customer insights, and industry analyses are also excellent sources for stories.
We present the material in a way that is both technically accurate and understandable to people who don’t work with the solution on a daily basis.
PR in a Complex Stakeholder Landscape
Mobility and logistics are often closely linked to politics and regulation.
Municipalities, government agencies, industry organizations, suppliers, subcontractors, customers, and citizens may have different interests.
A change in the law or a critical media story can quickly have an impact on both reputation and business.
Kemp & Kjær has experience advising companies when they need to:
- take a position in a political or regulatory debate
- explain a new business model
- handle criticism or a potential crisis
- bring stakeholders together around a common agenda
- make a technical issue relevant to the business community and society
We provide assistance with strategy, messaging, media relations, and communication with key target audiences. Results come when we create stories that relevant media outlets are eager to share with their audiences.
Become the expert the media turns to
Companies in the industry often possess knowledge that the media and decision-makers are seeking.
This could include data on deliveries, traffic, capacity utilization, safety, consumption patterns, or new technologies.
We help you turn that knowledge into news stories, analyses, opinion pieces, and expert commentary. A consistent and ongoing effort will position your leaders and specialists as credible sources in their respective fields.
International PR for Mobility and Logistics
Transportation, technology, and supply chains rarely stop at national borders.
Through our international network of PR agencies in more than 100 countries, we can coordinate efforts across markets. Strategy and key messages are consolidated in one place, while local consultants tailor the stories to the media and the agenda in each country.
Let’s discover the stories behind your business
Do you have a solution in the areas of mobility, logistics, transportation, IoT, or the supply chain that the market should know more about?
Contact Jakob Kemp Hessellund for an initial consultation about your business, target audiences, and opportunities to generate relevant press coverage.
Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586