Wireless Logic Nordic helps companies connect and manage devices that transmit data via the cellular network. These include meters, charging stations, surveillance systems, and other critical infrastructure.
They operate in a market where solutions are often technically complex and difficult to explain without using three-letter acronyms like “IoT.”
Market leader without a corresponding media presence
Wireless Logic received relatively little media coverage, but the potential was significant. Even back then, the company had already established a solid foothold in the Danish IoT market with both specialists and innovative products.
Our task was to increase visibility on a range of topics, secure a stronger presence in the media landscape, and position Wireless Logic as a thought leader in IoT security.
From Product Features to Broader Issues
We took current topics as our starting point and developed journalistic stories that went beyond the technology itself. To elevate these stories, we linked them to topics such as cybersecurity, critical infrastructure, and AI.
For example, when Wireless Logic launched a solution that distributes data across geographically separate data centers to reduce the risk of downtime, we linked the solution to the broader agenda of critical infrastructure, resilience, and digital security.
We also turn Wireless Logic’s specialized knowledge into opinion pieces, interviews, and customer stories on topics such as the phase-out of the 2G network and IoT security.
Now the Most Visible Among Its Competitors
Wireless Logic emerged as the most visible player among the IoT companies it compares itself to in its “share of voice” analyses. This applies both to the number of press mentions and to the qualitative assessment of those mentions.
They received a total of 101 press mentions in their first year, 15 of which were in their top-priority media outlets.
Stories that are usually difficult to get coverage for in the media also made an impact. The launch of the “Anomaly & Threat Detection” product, which detects suspicious activity on IoT connections, was covered by 12 media outlets. A case study featuring the customer ScanGrid, which relies on IoT connections to manage a virtual power plant, was featured in 10 technology and energy publications.
Selected Reviews
No one knows when 2G will be shut down—and that’s a problem: That’s why the authorities should take action – Computerworld
IoT Infrastructure Provider Launches New Data Center – ITWatch
“Virtual Power Plant” Upgrades to Two Mobile Networks and Geographically Redundant Data Centers – It-Kanalen
“PR helps us stay relevant to key target audiences”
“We wanted to establish a strong presence in the Danish media landscape. It’s clear that we’ve achieved this today, especially when we compare our media position to that in other European markets. At the same time, our PR efforts have given us a platform to discuss the challenges our customers actually face, and this is having a tangible impact on our business. We’ve found that potential clients have seen us in various media outlets and subsequently reached out to us. This shows us that we’re not only visible but also relevant to the people we want to reach.”
Ellie Hogben-Jones, Marketing Manager, Wireless Logic.
Tip: A product is rarely the story in and of itself
Product news and customer case studies can be difficult to get coverage for in the media because the product or customer rarely has enough news value on its own.
The chances of success increase when you link the story to a current issue or a trend that extends beyond the company. This could be a product that solves a current challenge or a customer case study that illustrates the problem in practice.
About Wireless Logic Nordic
Wireless Logic Nordic provides connectivity, hardware, and security solutions for IoT devices. The company operates in the IoT and telecommunications sectors and is the Danish division of the international Wireless Logic Group.
The PR Toolkit in Use at Wireless Logic Nordic
- PR Strategy and Ongoing Consulting
- Product and company news
- Thought leadership and opinion pieces
- Interviews and expert commentary
- Client case studies
- Localization of international PR content
- Analysis of media coverage, including share-of-voice reporting across the Nordic region
- Visibility and positioning in AI searches
Do you have knowledge that more people should be aware of?
Let’s turn your specialized knowledge into stories that make you visible to the right audiences.
Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586