Photo: EIT Urban Mobility
EIT Urban Mobility collaborates with companies, municipalities, and research institutions to promote new mobility solutions across Europe. Among other things, the initiative supports the development of new solutions for cycling, public transportation, and other forms of urban mobility.
How can a European agenda have an impact at the local level?
EIT Urban Mobility wanted to raise the profile of its expertise, conferences, and investments to strengthen dialogue with relevant stakeholders in the Nordic and Baltic regions. This required international PR from an agency with a local network across the region and experience communicating agendas that involve both public and private actors.
Kemp & Kjær helps bring the EU initiative’s insights and agendas into the debates where the future of mobility is discussed and shaped.
From European Knowledge to Local Agendas
Together with EIT Urban Mobility, we developed a PR strategy that combines media relations with the involvement of the organization’s partners, policymakers, businesses, and experts.
We turn the organization’s analyses and reports into relevant stories with a local angle for Danish media. In addition, we have written opinion pieces—for example, in collaboration with mayors and business organizations—to establish the organisation as thought leaders.
The campaigns are coordinated by Kemp & Kjær across the Nordic and Baltic regions in collaboration with local agencies.
87 media mentions in Denmark and Sweden
The public relations efforts have ensured that EIT Urban Mobility receives ongoing coverage in national, political, and specialized media across the Nordic region. In 2025, the organization received 42 mentions in Danish media and 45 in Swedish media.
Some of the coverage consisted of opinion pieces co-authored with stakeholders in the field of green mobility. Several of these pieces were first published in one country and then adapted and published in other countries.
A debate brought together mayors and the business community to discuss a Danish cycling cluster
A concrete example is the work being done by a Danish business cluster focused on cycling.
In an opinion piece published in Altinget, EIT Urban Mobility, together with two mayors and Dansk Erhverv, presented proposals on how the cycling industry could stand stronger as a united front. In the article, the stakeholders committed to establishing the bicycle cluster, which EIT Urban Mobility supported.
Later, politicians, business leaders, and representatives from the cycling industry met at the cargo bike manufacturer Black Iron Horse, and the following month, the City of Copenhagen allocated over one million kroner to establish the cluster.
Selected coverage
New report: Billions to be made from bike-sharing – Dagens Industri
Report: Air pollution from tire and road wear also comes from electric cars – a story written by Ritzau and published in 29 media outlets, including Klimamonitor, Jyllands-Posten, and Berlingske.
“Our public relations efforts bring our expertise into relevant debates”
“There’sa lot going on at EIT Urban Mobility that we’d like to share in the Nordic region. That’s why it’s made a huge difference to have Kemp & Kjær on board to assess what could make for a good story and then follow through on it. They’ve thoroughly familiarized themselves with our organization and the agendas we’re working on. Plus, they know the journalists, challenge our angles, and identify opportunities to involve relevant stakeholders. This means our knowledge and priorities reach a wider audience and become part of relevant debates, both in Denmark and throughout the rest of the Nordic region.”“
Thomas Delrive, Communications & Events Manager, EIT Urban Mobility Innovation Hub North.
Tip: Make the agenda a shared priority
An international agenda gains greater local relevance when stakeholders with a genuine interest in the issue help drive it forward. Businesses, organizations, experts, and decision-makers can contribute local perspectives, give the stories more weight, and engage more people in the debate.
About EIT Urban Mobility
EIT Urban Mobility is a European initiative working to accelerate the transition to more sustainable urban mobility through innovation, knowledge sharing, and investment.
The organization’s Innovation Hub North covers the Nordic and Baltic regions and collaborates with companies, municipalities, and research institutions to develop and disseminate new solutions in the field of mobility.
The PR Toolkit in Use at EIT Urban Mobility
- PR Strategy and Consulting
- Press Relations and Media Relations
- Stakeholder Engagement
- Opinion pieces and thought leadership
- PR based on analyses and reports
- International PR and coordination with local agencies
Do you want your agenda to extend beyond national borders?
Let us help you with international PR that makes your stories relevant to the media and stakeholders in multiple markets.
Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586