Having trouble navigating the confusing media landscape and identifying which media is of interest to you? In the list below, we review readership figures and key areas so that you can use our guide to help you decide which tech media to focus on.
Top tech business publications:
Some of the world’s most influential financial media also have recognized tech sections. We’ve selected six of the biggest magazines that don’t necessarily reach your target audience, but are effective in signaling your message to influential readers.
The Wall Street Journal
- Monthly readers: Circulation 1.5 million. / Online 17 million.
The New York Times
- Monthly readers: Circulation 5 million. / Online 11 million.
Financial Times
- Daily readers: 2 million.
Forbes
- Monthly readers: Online 36 million.
Bloomberg Businessweek
- Monthly readers: Circulation 1 million. / Online 20 million.
Business Insider
- Monthly readers: Online 2.1 million.
Top tech trade publications:
InformationWeek
InformationWeek is for industry professionals. In particular, the target audience is CIOs, which is why much of the content is centered around IT management. InformationWeek is part of UBM, which has several similar communities.
- Monthly readers: Online 4 million.
NetworkWorld
Tech news for anyone who wants to follow where the industry is heading.
NetworkWorld covers everything from IoT to mobile apps but always with IT professionals in mind.
- Monthly readers: Online 4.6 million.
CIO
CIO is an industry magazine that brings news to the tech community.
Here you will find news about the latest consumer technology.
CIO also deals with the role of the CIO and gives tips on job hunting for developers.
- Monthly readers: 4.8 million.
- 140,000 subscribers
WIRED
WIRED.com delivers all-round tech news in an easily accessible format.
If your product is not aimed at hardcore tech geeks but at the general public, WIRED is your magazine.
- Monthly readers: Print 2.8 million. / Online 24 million.
- Average age: Print 39 / Online 40
- Readers: 2 out of 3 are men both in print and online
EE Times
News about the global electronics industry.
EE Times covers news from the tech world for the initiated, especially in industrial, robotics and computing.
- Monthly readers: Online 1.7 million.
Top tech blogs:
TechCrunch
As one of the leading blogs in tech and startups, TechCrunch covers news on everything tech.
TechCrunch prides itself on being the best at breaking tech news in the US market and reaches a wide range of readers.
TechCrunch also has a European editorial team.
- Monthly readers in the US: Print 6.5 million. / Online 21 million.
- 13 million followers and fans on social media
- Number 1 source for breaking tech news in the US
- Readers: Men 62% / Women 38%
GigaOM
GigaOM brings tech business for tech people.
Here you will find news about the latest tech trends.
Aimed to a greater extent than e.g.
TechCrunch, to companies.
If you have technology you would like to have inspected by a CIO, GigaOM can be a site to be seen on.
- Monthly readers: Online 4 million.
Mashable
While GigaOM and TechCrunch are for more initiated readers, Mashable covers much more than tech.
The tech they choose to cover is also significantly more commercial than you will find at GigaOm in particular.
In a tech world with a predominance of men, Mashable reaches a remarkable number of female readers.
- Monthly readers: Online 55 million.
- Readers: Men 55% / Women 45%
- Average age 37
Gizmodo
Gizmodo is also at the lighter end of the tech news industry.
In particular, they deal with news about drones, apps, McDonald’s Happy Googles, Star Wars, in other words: If it’s of interest to tech people, they write about it.
- Monthly visitors: Online 2 million.
- Readers: 54% between 18-44
Engadget
Engadget has more monthly visitors than TechCrunch, while their material is a bit lighter.
Engadget is the general news media for tech people, enthusiasts and interested parties, and here you can also read stories about movies, politics and Comic-Con.
- Monthly visitors: Online 41 million.
