Branding and re-branding:
Are you in control of your brand?

We can help support your brand in developing and implementing:

• External communication strategy.
• Communication strategy that supports your purpose internally and externally
• (Re-) Branding Strategy

External communication strategy

Do you know what your target audience thinks of you? Get control of your external communication strategy so that your target groups perceive you as you would like to be perceived.

We dive into your external communication, talk to potential and existing customers and analyze what is written about you in the media. Against this backdrop we develop, in collaboration with you, a long-term external communication strategy that strengthens your image and the value of your brand.

Specifications

What: Development of external communication strategy based on image analysis – how are you perceived by your target group?

Data collection: Briefing from you, one-on-one interviews with (potential) customers, surveys among existing customers and collection of press reports.

Analysis: We derive trends from data and facilitate a workshop with you, where the trends are analyzed and translated into goals and strategy.

Result: We provide an external communication strategy including recommendations for executing the strategy going forward.

Scope: 30-50 hours

Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586

Communication strategy that supports your purpose internally and externally

Does the management’s purpose correspond with the employees’ – and what do your customers really think you stand for?

We investigate how you are perceived internally and externally through interviews and questionnaire surveys with employees, customers and potential customers.

In addition, we dive into your own communication and analyze your image in the media, so that we, in collaboration with you, can develop a strategy for how you make your customers understand who you are, by using your purpose actively.

Specifications

What: Analysis of brand identity and brand image and development of strategy to close gaps between identity and image.

Data collection: Briefing from you, survey, interviews with employees and management[brand identitet] and interviews (single, group or focus group), analysis of online publicity[brand image] .

Analysis: We derive trends from data and facilitate 1-2 workshops with you, where the trends are analyzed and translated into brand identity and brand image.

Result: Strategy for future communication and implementation in the organization.

Range: 50-70 hours

(Re-) Branding from scratch

Should your brand be revived? We investigate your brand from AZ – both internally and externally – and help you find the right story about you.

Through interviews, document analyzes and questionnaire surveys with employees, customers and potential customers, we examine how you are perceived internally and externally, and we examine what makes the work meaningful for your employees.

Based on the studies, we facilitate four workshops, where we jointly define your purpose, develop your future branding strategy and prepare concrete actions for implementation in the organization.

What: Development of full branding strategy based on analysis of identity, values and image + four workshops.

Data collection: Briefing from you, survey, interviews with employees and management[brand identitet] and interviews (single, group and / or focus group), analysis of online publicity and surveys[brand image] .

Analysis: We derive trends from data and facilitate four workshops with you, where your purpose and (desired) long-term position is established, data is analyzed and translated into brand identity and image and a new branding strategy is formulated and implemented.

Result: Branding strategy and concrete actions for implementation and future use

Scope: 150 hours