We love helping green technologies go further in the world with PR, because we believe that private initiatives, innovation and greentech are the fastest and most effective ways for our children and the climate to reach a greener future.
We have more than 10 years of experience in generating press coverage for green technology companies that are making a difference in the world. And we have a 3-in-1 package that we know can help the vast majority of greentechs.
Read how “green” we are in our ESG report.
The three components of PR for greentech companies are:
1. International PR: Access to a global market
Most greentech companies have global ambitions, and with our international PR network covering more than 100 countries, we can help you get your message across to more markets.
We often coordinate efforts from Denmark, and let local PR agencies carry out the work in their countries. This way, you will have both a global common thread and the necessary local adaptation.
Read about our global network here: https://kempkjaer.dk/netvaerk/
2. Documentation: Avoid greenwashing and put your USPs into play
We work with you to find the strongest messages to use in your PR efforts to differentiate yourself from competitors, build credibility, reach your target audiences, and stay within the limits of the Danish Marketing Act.
To make the most of your PR efforts and prevent accusations of greenwashing, we help you get the facts and documentation right. The media prefer to get numbers and documentation and supplement with personal stories.
We stay away from unsubstantiated sustainability claims, because according to the Danish Marketing Act, you can get in trouble if you don’t have independent third-party evidence of “green” claims about yourself.
In return, if it can increase the impact of the PR efforts, we work with external consultants and lawyers who can help provide documentation such as life cycle assessments (LCA) or other certifications.
In turn, when you comply with the strict Danish regulation, there is a high probability that you will also comply with them in the rest of the world.
NB: The Kemp & Kjær PR agency does not provide legal advice, but when necessary, we work with lawyers who have the expertise.
Read more about sustainability PR and communication here.
3. Brand building and thought leadership: Talk about the change you are creating in the world
You can amplify the difference your greentech makes in the world with a strong ‘why’ narrative that we can help you communicate.
You can read more about our tools here – which include both classic PR like thought leadership and personal stories, and we bring a lot of creativity and find the good ideas in collaboration with you.
We use the tools to get you featured in the media your target audience reads and tell the stories your brand can live up to. In addition, we often work with marketing and sales departments to help you maximize the impact of press coverage. This could be help with Linkedin posts, news on your website, content for newsletters or other channels you use.
Curious about what our PR agency can do for your greentech company?
Media mentions are a powerful piece of credible communication, so get in touch with Jakob Kemp Hessellund, a trained journalist and former CEO of an international IT company, to learn more about how we can help you reach the world: jh@kempkjaer.dk or call +45 4038 4586.
Our communications agency is based in Copenhagen, and we’d love to meet in person – but if your greentech is far from our office, we’re also work digitally.
Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586