Sometimes the name change is necessary, like when two companies merge. Whether one name continues or you operate under both names, you need to communicate the new setup to the outside world.
Names become ingrained over time: Customers trust the name when they buy the product. People search for the name on Google and website addresses are stored as links and bookmarks.
That’s why you need to plan the name change carefully. It’s not rocket science, but a lot of practical things that need to be done. Much of the rebranding is done imperceptibly and seamlessly via emails, letterheads, invoices, logos and other things that meet customers and partners through daily communication.
Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586
In addition, you should announce the name through newsletters to all stakeholders, customers, suppliers and partners, and in the period after the name change, you can establish the name through a series of press mentions where the new name is mentioned in the context of the old one.
Write to Jakob or call him on 4038 4586 to hear how your new name becomes a strong brand.