With the right strategy, you can influence your market, brand yourself as socially responsible, become more recognized by decision makers and strengthen relationships with stakeholders by involving them in press efforts.
If you have public customers, you can influence demand by engaging spokespersons from political parties, advocacy groups, major companies or independent opinion leaders.
Stakeholders can engage indirectly by speaking out publicly on an issue, so there is a benefit to creating a debate about legislation or taxes that affect your industry.
Contact Mark Benfeldt Kjær
mark@kempkjaer.dk | +45 4142 3635
When we involve multiple stakeholders, the media is more likely to like your story, so you’ll secure bigger mentions and wider media coverage than if you only base the story on the company’s own point of view.
Write to Mark or call him on +45 4142 3635 to find out how your market can be influenced with stakeholder PR.