Transparency, closeness and business acumen
Why are we writing about values here? Because we use our values as a compass if we are in a dilemma. And because our customers and the media have a right to know the basis we are operating on. We use our values to screen new employees. And we find that our customers also share our values.
We believe that in a world with an accelerating business environment, a solid set of values can help keep us on track.
Can I be looked over the shoulder by the customer? It should be banal, and with us the answer is always yes.
We are transparent in our working methods when we keep our customers updated on which media we have spoken to and what the journalists responded to us.
Although many considerations take place in a confidential space, we emphasize that all our activities must be able to withstand the light of the public.
Journalists need to know that we are pitching credible stories. And customers need to know that we always help them get the best possible treatment in the press.
Our clients often say that they experience greater closeness with us than they are used to with other agencies.
We take our customer relationship seriously. We want to spend so much time with the customer that we and they feel that we are part of the customer’s organization – but at the same time we maintain an objectivity by virtue of the external connection and journalistic professionalism, so we can advise properly in regards to what are suitable press stories.
We do PR for our clients because they have a mission that better PR can help them execute. Therefore, we spend time understanding the customer and ensuring that what we do is closely related to the customer’s brand and purpose.
PR strategy is not necessarily complicated: We start with the customer’s business goals and from there set communication goals that we can help the customer achieve. In addition, we look at whether there are any meaningful KPIs that can tell us if we are reaching the goals. Then we propose positioning, target groups, media, messages and stakeholders, depending on what makes sense to the customer.
Newsletter: The CEO’s guide to better PR
Our newsletter comes 6-12 times a year
with practical advice on:
Media appearance, connection between sales and PR,
measuring communication efforts – and much more.