Issue management: Is your issue getting the attention it deserves?

While traditional PR often targets customers, issue management especially addresses relationships with all the other stakeholders that can have an impact on your business.

The public is increasingly demanding corporate social responsibility, increasing the need for PR to be complemented by strategic networking efforts with public authorities and key opinion leaders in your industry.

Often, it doesn’t have to be a big, elaborate public affairs effort. By involving carefully selected stakeholders in press efforts, you can reap benefits in the form of indirect commitments from experts, increased legitimacy among markets and better relationships with investors.

Write to Mark or call him on 4142 3635 to talk about how you can take control of your issues.