As an asset manager, investment platform, ETF provider, mutual fund or similar service provider, you face a target audience with many opportunities. Building strong credibility and increasing your brand/product visibility is crucial. At Kemp & Kjær, we have extensive experience in successfully communicating complex financial products – both organically and through paid advertising. We are ready to help you.
We combine in-depth understanding of the investment industry and its compliance requirements with classic press handling. The goal is to increase your visibility in the media, strengthen your credibility with private investors and establish you as thought leaders in a sector where trust and a wealth of investment opportunities are key.
Investment PR: Timeliness, views, compliance and the customer journey
Kemp & Kjær always focuses on complying with applicable rules from the Danish Financial Supervisory Authority, MiFID II and the Danish Marketing Practices Act, so your communication stays within the guidelines.
In our PR efforts, we prioritize messages with substance and current market analysis to maximize the chance of media coverage. This has led to coverage in major business newspapers and a wide network of investment media – from established news and analysis platforms to podcasts, social media influencers, blogs and affiliate sites. For the latter, experience shows that more timeless (‘evergreen’) content is often most effective.
Investing is a considered decision. That’s why it’s also important to analyze where your potential investors are in the decision-making process and adapt your communication accordingly.
Mark Kjaer: Specialist in investment PR
Mark Benfeldt Kjær, partner at Kemp & Kjær, has for a number of years communicated complex financial products to the public. He is also a passionate investor with extensive experience in stocks, bonds, ETFs, mutual funds, crypto and other financial products.
Mark has successfully helped clients in the investment sector with:
- Monthly features in national business newspapers: Written from scratch based on own market analysis.
- Securities analysis: Written for investment media.
- PR strategies and influencer campaigns: Targeting Danes with an interest in investing
- Compliance-assured content: In accordance with applicable guidelines and legislation.
If you need an advisor who knows both the dynamics of the stock market and the mechanisms of the press – contact Mark directly.
Contact Mark Benfeldt Kjær
mark@kempkjaer.dk | +45 4142 3635
How we can strengthen your investment brand
We typically work with:
- Thought leadership: Develop columns and opinion pieces that position your experts in the market.
- Press efforts: Gain editorial coverage in financial, business and investor media.
- Content production: Drafting articles, blog posts, whitepapers and ghostwriting.
- Influencer marketing: Increase your brand awareness via relevant ‘finfluencers’ when there is a strategic match with your financial products.
- Crisis communication: Professional advice and handling of sensitive issues that have the potential to generate negative media coverage.
- International PR efforts: Expand your reach globally through our network in over 100 countries.
Examples from practice
International investment platform: We have helped foreign investment players establish themselves in the Danish market – during a period of high skepticism towards new, foreign and unknown players. By developing creative campaigns and involving respected Danish finfluencers, we have created extensive video content, massive press coverage and significant growth in Danish user sign-ups.
Monthly articles in business newspapers: For many years, we have provided regular opinion pieces with market analysis in the country’s largest business newspapers.
Want to hear more?
Are you part of the investment industry and looking for a PR agency that understands your language and knows your terms?
Contact Mark Benfeldt Kjær directly at mark@kempkjaer.dk or +45 4142 3635.