Global PR for
impact technology
Are you helping the world with technology?
We want our children to inherit a better world than the one we have now.
And we believe that private initiatives, innovation and commercial factors are the fastest and strongest way to move the world in a better direction. That’s why we are helping Danish technology that can make a difference go further and faster into the world.
Kemp & Kjær specializes in
impact technology:
The three components of PR for B2B impact tech are:
1) International PR
2) Documentation
3) Brand & thought leaders
Local agencies in all countries
When we run international PR campaigns for Danish companies, our experience is that the most effective approach is to coordinate efforts and messages in Denmark, but let PR agencies in the individual countries choose the approach in their country, while sharing knowledge across the board and having a global common thread in the communication.
Read more about our international network here – and how our tech-focused network Enterie thinks about the term sustainable PR.
Documentation in place
Unsubstantiated “green” sustainability claims are left in the drawer because Danish marketing regulations require documentation from independent third parties. We can facilitate this documentation through our partners, such as lawyers, life cycle assessment (LCA) consultants or other certifications.
It can boost PR efforts.
We work with you to develop core messages for PR so that you appear credible and razor-sharp in relation to competitors and your target audience’s wishes, while staying firmly within the law.
The bonus is that Danish rules are so strict that if you comply with them here, you are likely to do so in the rest of the world.
NB: We do not provide legal advice, but we work with lawyers who have the expertise when needed.
The toolbox for your brand
Take a look at our toolbox, which is filled with both classic PR efforts such as thought leadership and personal stories, and then we spice it up with creativity and development of good ideas together with you.
We use the tools to hit the media where the target audience is and tell what the brand can carry. We also work with your marketing and sales departments to maximize the impact of media coverage. In concrete terms, this could be help with Linkedin posts, posts on your own website, content for newsletters – or your other channels.
Some examples of impact industries are greentech, watertech, batteries, energy storage, climate data, renewable energy and nuclear energy.
Media mentions are strong, credible communication
To find out more about how you can put them into play, contact Jakob Kemp Hessellund(jh@kempkjaer.dk or +45 4038 4586). Jakob knows what he is talking about, as he is a trained journalist and a former CEO of an international IT company.