Get global PR for your impact technology.
Global PR for impact technology
We want our children to inherit a better world than the one we see now – and we believe that private initiative, innovation and commercial factors are the fastest and strongest way to move the world in a better direction. That’s why we are helping Danish technology that can make a difference go further and faster into the world.
We have extensive experience with impact B2B technology, have generated thousands of press mentions, and we know that our 3-in-1 package can help 95% of companies in that sector achieve their goals, market by market.
The three components of PR for B2B impact tech are:
1) International PR: Reaching a global market, country by country
A technology company’s market is by definition global, and with our international PR network spanning more than 100 countries, we give Danish technology the optimal conditions to reach a global audience.
When we run international PR campaigns for Danish companies, our experience is that the most effective approach is to coordinate efforts and messages in Denmark, but let PR agencies in the individual countries choose the approach in their country, while sharing knowledge across the board and having a global common thread in the communication.
Read more about our international network here – and how our tech-focused network Enterie thinks about the term sustainable PR.
2) Documentation: Use your strongest USPs and avoid greenwashing
We work with you to develop key messages for PR so that you appear credible and razor-sharp in relation to competitors and the wishes of your target audience, and stay firmly within the law.
Facts & evidence form the basis for strong PR and prevent greenwashing, and we help you select the best and strongest angles. Journalists want numbers and documentation, and the human side is covered through personal stories.
Unsubstantiated ‘green’ sustainability claims can be left in the drawer – because under Danish marketing rules, independent third party documentation is required. In turn, we can help facilitate this documentation through our partners, whether they are lawyers, consultants in life cycle assessment (LCA) or other certifications – if that can boost PR efforts.
The bonus is that Danish rules are so strict that if you comply with them here, you are likely to do so in the rest of the world.
NB: We do not provide legal advice, but we work with lawyers who have the expertise when needed.
3) Brand building: Become thought leaders by talking about the change you create
Strong messages tend to come if the company has a strong “why” narrative and you can reinforce the change you want by communicating about it.
Take a look at our toolbox, which is filled with both classic PR efforts
such as thought leadership and personal stories, and then we spice it up with creativity and the development of good ideas together with you.
We use the tools to hit the media where the target audience is and tell what the brand can carry. We also work with your marketing and sales departments to maximize the impact of media coverage. In concrete terms, this could be help with Linkedin posts, posts on your own website, content for newsletters – or your other channels.
Some examples of impact industries are greentech, watertech, batteries, energy storage, climate data, renewable energy and nuclear energy.
Media mentions are strong, credible communication
Find out more about how you can put them into play by contacting Jakob Kemp Hessellund (
jh@kempkjaer.dk
or +45 4038 4586). Jakob knows what he is talking about, as he is a trained journalist and a former CEO of an international IT company.
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