At Kemp & Kjær, we have many years of experience in public relations for companies that work with technical solutions and complex systems that require more than just a brief product description to be understood.
Complex technology requires thorough PR
We familiarize ourselves with your technology. We talk to management, developers, specialists, and customers. We research the market, competitors, regulations, and the issues that affect your business.
This gives us a solid foundation for identifying the stories that interest the media and the messages that strengthen your position.
The story comes to life when we can show what problem the technology solves, who it helps, and why the solution is relevant right now.
For example, we’ve created stories for clients on:
- How companies protect their data and maintain operations after a cyberattack
- How IoT and Secure Connections Improve Manufacturing, Transportation, or Supply Chains
- How the Cloud, Data, and Digital Identity Support Secure Digitization
From Technical Knowledge to Compelling Stories
Our work often begins with research and interviews. During this process, we identify:
- What can your solution do that the market currently struggles to provide?
- What problems do customers experience before and after implementation?
- What data, case studies, or experts can substantiate the impact?
- What current issues can your expertise help address?
With that in mind, we develop press releases, opinion pieces, analyses, customer case studies, and expert statements tailored to the target audiences you wish to reach.
We can also position your managers and specialists as thought leaders, so that over time they become go-to sources for journalists in their respective fields.
PR That Supports the Business
We always start with your overall strategy and specific business goals, and assess how they can be supported through communication and PR.
This could involve raising awareness in a new market, building credibility, attracting employees, supporting a sales team, or generating interest in a new solution.
We also take your key stakeholders into account in our PR work, both to increase the chances of press coverage and to maximize your own influence.
We continuously monitor our efforts and report on the goals and KPIs that are meaningful to you.
International PR for Technology
Many IT companies operate across national borders. We can help with communications and PR.
Kemp & Kjær coordinates international PR efforts through a network of local agencies in more than 100 countries. We ensure a unified strategy and clear messaging, while local consultants tailor the stories to the media and market in each country.
Our B2B tech core areas
Over the years, we have gained experience in fintech, deep tech, cybersecurity, blockchain & Web 2.0, mobility, and manufacturing technology, as well as venture capital and M&A.
Kemp & Kjær works with both large international corporations and smaller Danish technology companies that are among the most innovative in their markets. We understand the media and the issues that dominate the public discourse. This means we know where there is room for your voice to be heard.
Do you have a complex technology, and do you want to influence your target audiences?
Contact Jakob Kemp Hessellund for an initial discussion about your technology, stakeholders, and the opportunities for achieving your goals through relevant press coverage.
Contact Jakob Kemp Hessellund
jh@kempkjaer.dk | +45 4038 4586