The PR consultant is the top manager’s confidant.
PR for top executives
Good PR strengthens sales, attracts great employees and increases the company’s enterprise value.
PR must be seen from two angles: the strategic level – and the individual stories.
At the macro level, the strategy, it’s about your and the company’s brand. And at the micro level, it’s dialogue with journalists, interviews, debate, expert role, press photos and much more.
With our customers, we work first and foremost with top management, because they have the medias’ attention. In addition, we typically have a close dialogue with sales and marketing, because PR has a strong impact on the customer journey.
- PR strategy, brand, positioning and key messages
- Media contact: Find the good stories, press material, journalist contact, interviews etc.
- Media training – get good at interview situations
- Write articles and debate posts
- Crisis preparedness and management (ie prevention and minimization)
PR strategy and execution
We have helped many companies and top executives to create a PR strategy and ensure that it is carried out. Each company is unique, and we have the toolbox filled with well-proven tools to suit the task everywhere.
An important basis for the strategy is that we know your reality: your staff, external stakeholders, societal interactions, your product and your mission.
Against this background, we put together the proactive efforts and the reactive preparedness. And we help with the dialogue with the media that are already interested in the company, and with the media that the company is interested in appearing in because the target group reads them.
Value creation at the PR agency
Our primary value creation for our customers lies in finding and communicating the good stories of our customer, which 1) a journalist wants to convey to his readers and 2) supports the position of the company.
The core is to create new stories that underpin the company’s core narrative. “The new” is the driving force behind journalism – the repetition does not get much attention. That field is mastered by Kemp & Kjær with a strong combination of experience and creativity.
Crises are fortunately rare and preventable, but if one does occur, we will help steer clear of the pitfalls and ensure dialogue with journalists. As a top executive, your first priority is to remedy the cause and consequences of the crisis.
We help ensure that it does not become a media crisis.
Do you have an edge? Personal brand or corporate brand?
You need to support the company’s brand in every single media appearance. You can have an edge, and you can personify the company. Not everyone is Richard Branson or Elon Musk – we help find a suitable appearance and position.
By “edge” we mean attitudes that go up against the mainstream – or create a new mainstream – or that you simply have well-founded solutions to challenges in society, and that you must raise your voice for the solutions to be used.
A good piece of advice: See the journalist as your customer
The media are independent and work for their own purpose, which is to inform and entertain their readers, viewers, users, on the most important topics in society. You need to tailor your efforts to help them fulfill their purpose, without giving up on your own mission.
The media is like your customers: Ensure a good relationship, and help them solve their mission, and all parties will win.