We understand the pressures that top athletes face both on and off the field, and we know how to build a strong public profile that resonates with sponsors and fans – and advise on how to convince potential sponsors to invest in you and your brand.
Sports PR that creates value for sponsors and fans
In elite sports, sponsorships are not just a source of income – they are the foundation for athletes to perform at the highest level. Attracting and retaining sponsors requires a strategic approach that focuses on visibility, engagement and relationships. It’s not just the results that count; your story, your brand and how you activate sponsors through PR efforts are crucial factors for your success as an athlete.
At Kemp & Kjær, we help athletes build strong and lasting relationships with sponsors. We develop PR strategies that provide value for both athletes and their sponsors, ensuring that sponsorships are not only visible but also activated in ways that engage fans, media and partners.
How we help athletes attract and create value for sponsors:
- Developing a personal brand story that connects the athlete and sponsor in an authentic and engaging way. We help craft and communicate your story in a way that appeals to both sponsors and the public.
- Proactive PR and visibility in both traditional and digital media, increasing sponsors’ exposure and ensuring they get full value from their involvement.
- Activating sponsorships through innovative campaigns, social media, events and media appearances that create direct interaction between athletes, sponsors and audiences.
- Media training to make you a strong ambassador for your sponsors. We prepare you for interviews, press appearances and social media campaigns so that your message is clear and professional, yet true to your personality.
- Continuity: Just like in sports, media results don’t happen randomly or overnight. It takes a continuous and persistent effort to get the media to take a sustained interest.
By combining our expertise in PR with a deep understanding of the sports world, we help you maximize the value of your sponsorships. Our goal is to create a long-term partnership between you and your sponsors, where both parties achieve value and success.
Our approach to sports PR
At Kemp & Kjær, we have a passion for sport – everyone in our team is often involved in sport – and understand the unique demands of sports PR. We know that it takes more than just performance on the pitch to stand out – it’s about creating a cohesive narrative that resonates with the media and engages fans and sponsors.
Our years of experience in sports PR means we can help you build and maintain a strong public profile that creates lasting awareness and value for your partners.
Expertise in sports PR since 2007
Our Senior Advisor Brian Martin Rasmussen has over 18 years of experience in PR for top athletes and sporting events. His impressive experience includes working with Olympic medal winners, world champions and some of Denmark’s biggest sports profiles. Brian has spearheaded press relations for several major international events such as IRONMAN Copenhagen, the World Taekwondo, BMX and SUP Championships and the European Table Tennis Championships.
Brian has helped elite athletes like:
- Kayaker René Holten Poulsen
- Triathletes like Rasmus Henning, Magnus Ditlev, Michelle Vesterby and Camilla Pedersen
- The national swimming team including the golden generation with Pernille Blume, Lotte Friis, Jeanette Ottesen, Rikke Møller Pedersen and Mie Ø. Nielsen.
- The national rowing team, including legends such as Eskild Ebbesen and Rasmus Quist and Mads Rasmussen.
- Brian has also facilitated media stories, combining events with international stars such as Tom Kristensen, who participated in the IRONMAN Copenhagen relay several times in support of a cancer awareness campaign.
- In addition, Danish national teams in taekwondo, BMX, table tennis and kayaking.
Contact us today
Brian’s experience and network in the sports world ensures you get access to the right media and channel your story to where it will have the most impact.
Let’s talk about how we can help boost your sporting profile and raise awareness of your achievements. Contact Brian Martin Rasmussen at bmr@kempkjaer.dk or call +45 2212 0240 for a no-obligation chat about the possibilities for you with our PR agency.
Contact Brian Martin Rasmussen
bmr@kempkjaer.dk | +45 2212 0240