AI can write the press release, but it cannot spot the story
AI makes it easy to produce more press material. Journalists, however, are looking for relevant,…
More companies are turning to LLM-PR to get recommendations from AI
A significantly larger number of companies are seeking PR that increases the likelihood that their…
The CEO is always the primary target of the press spotlight and personifies the brand – therefore the CEO owns the PR strategy
We work on many PR projects together with marketing managers. And that’s great, because PR…
Kemp & Kjær has moved to beautiful, historic premises on Havnegade in central Copenhagen
We have moved into our new office in a historic setting, located at Havnegade 39…
Overview of business media for professionals in Denmark: B2B media and B2G media.
If you have a message for a specific professional group, you can aim to get…
Another police report for misleading sustainability marketing
Do you call your company or product sustainable? So watch out! This has gotten BMW…
Get a job in a PR agency: The path to working in public relations
A job in the PR industry means fast-paced and flexible work-life balance. But if you…
How do you choose the right PR agency?
The best minds in the PR industry often gather in agencies, but there is a…
How to get press coverage of your ESG report without a shitstorm
In 2024, ESG (Environmental, Social, Governance) reports will become mandatory for large companies in the…
What is regenerative business and how to communicate it without greenwashing?
Sustainability has been the buzzword in business for the past decade. But recently, a new…
What is return-on-investment in PR? Higher share price. Says Per Hansen.
What is the ROI on PR? That’s a higher share price. Read here how PR…
Chronicle on greenwashing in Børsen
In March 2023, we wrote an article in Børsen about why it’s great that greenwashing…