Narrow media: What are the consequences for you?
What does narrow media mean for your PR? And what is the Google trap? Here…
How to fend off the municipality’s cost-cutting knife
Many initiatives receive municipal funding. But as politics can change – and with it how…
Three Trump tricks you should be careful not to use
Donald Trump won the presidential election because he communicated the right way to his most…
Live out your values and avoid shitstorms
Chapter 1 is about the link between values and PR and looks at a recent…
8 tips that attract the best employees
If you want the best candidates to apply for your jobs, you need them to…
Media training: Tips for TV & radio
Giving a good interview is a discipline in itself – especially doing it live. Here…
PR writing guide: 6 simple tips
Precise wording helps convince journalists that a story is worth writing. We’re always mindful of…
Position yourself as the expert in your field
Expert PR is a tool we often reach for when creating PR strategies for our…
Do you know your startup lingo? 10 words you should know
When writing for the media, we’re conscious of translating industry lingo into Danish – especially…
Shortcut to column space in 2018: 5 questions you should ask yourself every month
We’ve put together five questions you can ask yourself once a month if you want…
Make your event a success with these five tips
Do you want to promote your latest product, your brand – or yourself as an…
Shitstorm and relationships: 5 tips for crisis communication
Business crises are in many ways similar to home front crises. To help you remember…