Kemp & Kjær in expert interview on the DanBred scandal

Kemp & Kjær was called by Jyllands-Posten to comment on the crisis in Landbrug & Fødevarer, which was called the Danbred case.

I was interviewed to give an insight into how Landbrug & Fødevarer has handled the communication around the case, and what it may mean for the future.

The interview could subsequently be read in Jyllands-Posten, Finans and Agriwatch under the same headline:

“Pig chairman hits back at attack from resigned farm director: She herself spearheaded handling of harassment case”

Read the story here:

, Nov 3, 2021
, Nov 3, 2021

Nov 3, 2021

Avoid public fights!

From a communication point of view, a fight in public is never a good thing, so it’s important to put a stop to it as soon as possible. As long as a disagreement remains visible, it can backfire on an organisation.

Whatever has happened in reality, the public will form its own picture from the media coverage and remember the situation from its own existing prejudices. In this case, when the #MeToo debate was at its height, most would probably see Anne Arhnung as a lone woman among many men who quit in protest of a male-dominated culture.

After a public fight, it is important to get your organisation under control internally as soon as possible so that similar situations are not exposed in the media in the future, where people are then confirmed in their negative perception of the organisation. Otherwise, the crisis will be like a ghost that can haunt your fire again and again.