

PR for elite athletes and federations: How to get in the media and attract sponsors
Media coverage and interest doesn’t just happen by itself – especially if you don’t play…

How to elevate PR with AI
Here’s why the paid version of ChatGPT is essential for streamlining your PR work -…

The CEO is always the primary target of the press spotlight and personifies the brand – therefore the CEO owns the PR strategy
We do a lot of PR projects together with marketing managers. And that’s great, because…

How do you choose the right PR agency?
The best minds in the PR industry often gather in agencies, but there is a…

Chronicle on greenwashing in Børsen
In March 2023, we wrote an article in Børsen about why it’s great that greenwashing…