PR for elite athletes and federations: How to get in the media and attract sponsors

Media coverage and interest doesn’t just happen by itself – especially if you don’t play…

How to elevate PR with AI

Here’s why the paid version of ChatGPT is essential for streamlining your PR work -…

Kemp & Kjær 2021

The CEO is always the primary target of the press spotlight and personifies the brand – therefore the CEO owns the PR strategy

We do a lot of PR projects together with marketing managers. And that’s great, because…

How do you choose the right PR agency?

The best minds in the PR industry often gather in agencies, but there is a…

Chronicle on greenwashing in Børsen

In March 2023, we wrote an article in Børsen about why it’s great that greenwashing…