Another police report for misleading sustainability marketing
Do you call your company or product sustainable? So watch out! This has gotten BMW…
How to get press coverage of your ESG report without a shitstorm
In 2024, ESG (Environmental, Social, Governance) reports will become mandatory for large companies in the…
What is regenerative business and how to communicate it without greenwashing?
Sustainability has been the buzzword in business for the past decade. But recently, a new…
Chronicle on greenwashing in Børsen
In March 2023, we wrote an article in Børsen about why it’s great that greenwashing…
Narrow media: What are the consequences for you?
What does narrow media mean for your PR? And what is the Google trap? Here…