The CEO is always the primary target of the press spotlight and personifies the brand – therefore the CEO owns the PR strategy
We do a lot of PR projects together with marketing managers. And that’s great, because…
Brian Martin Rasmussen joins Kemp & Kjær: Versatile and experienced senior advisor who brings a niche in elite sports
New senior advisor at Kemp & Kjær strengthens the agency on sports and international events
How to get press coverage of your ESG report without a shitstorm
In 2024, ESG (Environmental, Social, Governance) reports will become mandatory for large companies in the…
What is regenerative business and how to communicate it without greenwashing?
Sustainability has been the buzzword in business for the past decade. But recently, a new…
What is return-on-investment in PR? Higher share price. Says Per Hansen.
Men PR alene gør det ikke. Læs hvad Nordnet’s investeringsøkonom siger om det.
Chronicle on greenwashing in Børsen
In March 2023, we wrote an article in Børsen about why it’s great that greenwashing…
Narrow media: What are the consequences for you?
What does narrow media mean for your PR? And what is the Google trap? Here…