We are looking for a PR consultant and potential partner (completed)
An experienced PR consultant is wanted who wants to help build an agency. You will…
Why would you like to be mentioned in Børsen?
If the answer is “sales”, you will probably be disappointed. Here are five typical features…
Narrow media: What are the consequences for you?
What does narrow media mean for your PR? And what is the Google trap? Here…
How to fend off the municipality’s cost-cutting knife
Many initiatives receive municipal funding. But as politics can change – and with it how…
Insider tip: PR prices in Europe
When we talk to customers, we prefer to talk about strategy, concrete angles and relevant…
Crisis? Stop the accident and communicate wisely
I have always thought that if I had to explain my take on crisis communication,…
Three Trump tricks you should be careful not to use
Donald Trump won the presidential election because he communicated the right way to his most…
Live out your values and avoid shitstorms
Chapter 1 is about the link between values and PR and looks at a recent…
Entering new markets: PR dos and don’ts
Geographical expansion is easier than ever. Scaling up to reach foreign markets is a common…
8 tips that attract the best employees
If you want the best candidates to apply for your jobs, you need them to…
Media training: Tips for TV & radio
Giving a good interview is a discipline in itself – especially doing it live. Here…
PR writing guide: 6 simple tips
Precise wording helps convince journalists that a story is worth writing. We’re always mindful of…