Another police report for misleading sustainability marketing

Do you call your company or product sustainable? So watch out! This has gotten BMW…

Get a job in a PR agency: The path to working in public relations

A job in the PR industry means fast-paced and flexible work-life balance. But if you…

How do you choose the right PR agency?

The best minds in the PR industry often gather in agencies, but there is a…

How to get press coverage of your ESG report without a shitstorm

In 2024, ESG (Environmental, Social, Governance) reports will become mandatory for large companies in the…

What is regenerative business and how to communicate it without greenwashing?

Sustainability has been the buzzword in business for the past decade. But recently, a new…